April 28 1987 was declared MASTERS OF THE UNIVERSE DAY

… so why not continue to celebrate?

The movie MASTERS OF THE UNIVERSE was released in 1987.. kids (like me) who grew up playing with the toys and watching the cartoon expected so much more from the movie. But what we got …? the drivel we received? … abysmal compared to what we wanted and quite frankly deserved. Fast forward to 2019: The makings of a new HE-MAN movie are underway.. But will it do nostalgic justice to the series a generation grew up on in the 1980s? …

There are countless websites and conferences dedicated to He-Man and the masters of his universe… we are all praying the the honor is bestowed upon the great hero of the galaxies in future productions..

But a stroll down amnesia lane is always fun.

Rewind your VHS taped brains to 1987, back when the MASTERS OF THE UNIVERSE film was released in theaters *before people saw it and hated it* …

The mayor of Los Angeles stated that April 28, 1987, was known and will be known as MASTERS OF THE UNIVERSE day.. As the LA TIMES reported then,

It’s a gas. It’s a multimillion-dollar, high-tech, computerized theatrical extravaganza.

“The Masters of the Universe Power Tour,” a glitzy combo of sizzling special effects and non-stop action, opened Tuesday night at the Anaheim Convention Center, following much television and radio hoopla, and Mayor Bradley’s proclamation of April 28 as “Masters of the Universe Day” in Los Angeles.

Featuring that Saturday morning television intergalactic duo He-Man and She-Ra, and a host of superheroes and bad guys, the lavish spectacle seemed to boggle the minds of the thousands of tots attending, judging from their loud cheers and eager applause.

Parents’ minds also may have been boggled in the lobby, where $6 programs, $5 plastic “power-swords” and other merchandise rapidly flattened many wallets.

$5 plastic swords seem awfully cheap compared to what they would cost in our current age…

The POWER TOUR was a successful venture back in the 80s.. It was around the nation, and sold out everywhere..

Lynne Heffley goes on to write at the time,

Mattel’s $2-billion Masters of the Universe toy line has been transformed into a live galactic gold mine. Produced by PACE Management Corp., MTM Presentations Ltd. (a sister company of MTM Enterprises Inc.) and Ohio’s Front Row Theatre, the show, currently on a 60-week national tour, is apparently making millions. For example, its 11-day engagement at New York’s Radio City Music Hall in February grossed $1.2 million in ticket sales and $350,000 in sales of merchandise.

So, what do you get for your $9 or $10.50 ticket? If you’re not stuck high up in a hard-to-see-from side section of the arena, as was this reviewer, where you sort of feel like an orphan outside a candy store, you get plenty: A prerecorded sound track, two huge video screens, ramps, platforms and an enormous stage, a Power Race on roller skates, fireworks, swordplay and a black-light Intergalactic Circus.

You also get characters like Man-at-Arms (Zack Hoffman), Beast Man (Jeff Biggs), Rokkon (Kevin Langston) and Skeletor (Eric Van Baars), their incredibly vivid costumes padded to heroically muscular proportions.

The appealing husband-and-wife team of Jack and Leslie Wadsworth portray He-Man and She-Ra. She’s a gorgeous fantasy blond–he’s the one member of the cast who needs no padding.

The Masters of the Universe have transported themselves to Earth to share with its people the history and culture of their planet, Eternia. Songster (Doug Howard) serves as rock ‘n’ roll storyteller, narrating the action. Unfortunately, bad guys Skeletor and Beast Man, Evil-Lyn (Michelle Nevidomsky) and a contingent of Snake-Men have transported themselves as well, bent on destroying the good guys.

Flashing swordplay and acrobatics highlight the many well-choreographed fight scenes (Tony Christopher is director and choreographer). At one point, the forces of good and evil take to their Power Discs–roller skates–battling it out on a velodrome, roller derby-style.

Temporarily subdued, the bad guys retreat, leaving the stage clear for the Eternians to present their space circus, a parade of enormous Talliwallis, Jooglers, Zebrites and clownish Monkey Men.

In the finale, the mammoth stage bristles with swords, sparks and sound, as the evildoers make one last effort to prevail.

And finally,

At nearly two hours, it’s a long nighttime outting for preschoolers, but enthusiasm was not in short supply. The visual splendor of the set (designed by Tom McPhillips) and Waldo Angelo’s superb costumes make this creation by Gary Goddard and Richard Hoag a memorable experience.

A 20-minute break during the show interrupts its continuity–but gives the lobby vendors the opportunity to sell a lot of merchandise. Just before intermission, He-Man entreats the audience for its help in Eternia’s struggle, urging children to raise their Power Swords and take the Eternia Oath of Allegiance.

Any guesses as to how many kids without Power Swords came back with them after intermission?

Parents, be warned.



Get them while supplies last.

At the M A L L  . . .



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