Peak Design, a company known for its backpacks, found itself unexpectedly involved in the case of Luigi Mangione!!
The company’s CEO, Paul Dering, identified one of their products in surveillance footage related to the tragic murder of UnitedHealthcare CEO Brian Thompson.
Thompson was fatally shot on December 4, 2024, outside the Hilton Hotel in Midtown Manhattan. The assailant, captured on camera, was seen carrying a distinctive gray backpack. Dering recognized the bag as an older model of Peak Design’s Everyday Backpack, which was discontinued in 2019. He contacted the New York Police Department (NYPD) to share this information. Dering noted that after the NYPD released images of the suspect, he received numerous messages pointing out the backpack’s make, leading him to reach out to law enforcement.
The NYPD later discovered a backpack matching the description in Central Park, near Heckscher Playground. Inside, they said they found a Tommy Hilfiger jacket and Monopoly money, but no weapon. The bag was sent for forensic testing to gather potential evidence.
And with that, the company has been thrust into a controversy.
Following the incident, Peak Design’s social media accounts experienced increased activity, leading the company to disable comments on platforms like TikTok to manage the influx.
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