Projections were between $150M-$175M. That’s far off from the opening day of last December’s Spider-Man: No Way Home, which is the second- highest grossing opening day ever at $121.9M, as well as that pic’s opening weekend at $260.1M, which is also the second-highest ever.
Avatar: The Way of Water easily gets an “A” CinemaScore, the same grade as its first film 13 years ago. PostTrak is still 5 stars, 91% with men at 58%, women at 42%. Men over 25 are the biggest quad at 36% (89% grade), followed by women over 25 at 24% (93% grade), men under 25 at 21% (89% grade), and women under 25 at 19% (94% grade) — arguably a great hearty turnout for each demo. Diversity demo update on Comscore/Screen Engine’s PostTrak audience exits are 33% Caucasian, 27% Hispanic, 17% Black, 15% Asian and 8% Other.\
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The movie is relying on a ‘Christmas feeling,’ hopeful that people will bring families and friends.. But it’s long as well. It’s a whole day out..
With previews: 4 hours strong.
$150 mil.. just a few hundred more to make up the Billion it cost to make.