Super Bowl ad features stars and cartoon characters, even Samara from the RING.. all to advertise Paramount+, yet another streaming service.
This time, Patrick Stewart told all of the stars to dance and say “we are metaphors.”
There is something sad about this commercial, almost like a viewpoint from a corporate ivory tower … you are owed, the stars are being told. We will tell you what to do and tell you how we will sell you.
It is unclear who the target audience is for this ad–but it will most likely be ridiculed as one of the flattest when it comes to humor and saddest when it comes to innovation. Nothing cutting edge.. nothing biting. Nothing real.
The only one that appears to be happy is Samara slowly dancing while a freaked out Beavis and Butthead remain speechless..