INFLATION!
Ticket prices back in the 1970s were .. oh.. a wee bit lower than the wallet bursting prices that greet consumers today.. on average then: $2.23. ON average now? A lot more than that..
So STAR WARS got $512 mil in ticket sales in 1977 and 1978 (theaters in some cities actually played the movie daily for two years) .. I saw a number today that approximately 230 million Americans saw STAR WARS A NEW HOPE..
Here is a good graph from BLOOMBERG today on how inflation has impacted STAR WARS’ release:
Yes the force will awaken. It will be gigantic.
But it will not be the new hope .. nothing quite will ever be the new hope..