Drought May Prompt Californians to Let Personal Hygiene Slide
The drought is affecting everything.. From BLOOMBERG:
Drought May Prompt Californians to Let Personal Hygiene Slide – Bloomberg Business
Dry shampoos already had started to gain traction because more consumers want to keep their hair’s natural oils intact and avoid harsh substances. Sales of the products are growing five times as fast as the 2 percent gain predicted for the total shampoo category through 2019, Aitken said, citing Euromonitor International data.
“It is now a case of skip a wash, or even two, among some of the users I know,” she said.
People who feel compelled to keep skip showers entirely have some waterless options for keeping clean. There are a number of personal cleansers geared to medical caregivers that don’t require water, including a version made by CVS Health Corp. for sale in its stores.