LOVE FOR ‘LUCY’
SCARLETT JOHANSSON BEATS DWAYNE JOHNSON’S ‘HERCULES’
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BUT REGARDLESS OF $44 MIL FOR LUCY AND $29 MIL FOR HERCULES, THE BOX OFFICE CONTINUES TO HAVE A DOWN YEAR. THIS WEEKEND’S TOTALS WERE 17% NEGATIVE WHEN COMPARED TO 2013. AND FOR THE FIRST TIME SINCE 2001, DOMESTIC SUMMER GROSSES ARE 20% DOWN FROM MAY THROUGH AUGUST..
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BELOW THE FOLD:
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