The GIFless Olympics

“NEWS ACCESS RULES APPLICABLE FOR THE BROADCAST OF THE GAMES OF THE XXXI OLYMPIAD, RIO DE JANEIRO, 5-21 AUGUST 2016”

– The title of the document from the  International Olympic Committee that is prohibiting without exception the use of GIFs of memorable Olympics moments..

The full text reads:

“Internet and Mobile Platforms Notwithstanding any other applicable limitation included in these NARs, Olympic Material must not be broadcast on interactive services such as “news active” or “sports active” or any other related Video on Demand services, which would allow the viewer to make a viewing choice within a channel and to thereby view Olympic Material at times and programs other than when broadcast as part of a News Program as set out in Clause 1 above. Additionally, the use of Olympic Material transformed into graphic animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited.”

and with that.. the GIFs are banned.. Done. Edited out. Down the memory hole. Nonexistent.

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