BIRDBOX with 45 mil?

NO…
Maybe?

Netflix doesn’t give ratings.. but BIRD BOX is so popular it decided to come out of the ratings closet and tell some potentially tall tales…

The streaming service on Friday said more than 45 million “accounts” have watched the Sandra Bullock-led film in its first week of release, the “best first 7 days ever for a Netflix film,” the company boasted in a Tweet….
Rebecca Keegan of The Hollywood Reporter questioned the value of Netflix’s data in the absence of further context.
“Does Susanne Bier’s agent use this data as leverage on her next film? How does a traditional studio considering her for a project view it?” Keegan asked on Twitter.

Bier directed “Bird Box.”

Exactly how Netflix qualifies what counts as a viewing is another question. Does the figure account for those who accidentally play the film from an auto-play option? Does it log “viewers” who only watch a few seconds or the entire film?

NETFLIX has taken away their ratings grid.. people cannot bully some shows anymore into non-existence.. 
And social media–word of mouth that is either true and original or contrived by intelligent brokers of Twitterverse behind the scenes–is better for the streaming service than any ad they could buy.
But 45 million? …
Bird Box?
Those are some big numbers.
And if true, it proves they know what we are watching.. streaming.. but does it know what you’re turning off midway through while you chill?

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