Netflix doesn’t give ratings.. but BIRD BOX is so popular it decided to come out of the ratings closet and tell some potentially tall tales…
The streaming service on Friday said more than 45 million “accounts” have watched the Sandra Bullock-led film in its first week of release, the “best first 7 days ever for a Netflix film,” the company boasted in a Tweet….
Rebecca Keegan of The Hollywood Reporter questioned the value of Netflix’s data in the absence of further context.
“Does Susanne Bier’s agent use this data as leverage on her next film? How does a traditional studio considering her for a project view it?” Keegan asked on Twitter.
Bier directed “Bird Box.”
Exactly how Netflix qualifies what counts as a viewing is another question. Does the figure account for those who accidentally play the film from an auto-play option? Does it log “viewers” who only watch a few seconds or the entire film?