For anyone who hates this song… with kids who love it.. the science of BABY SHARK is now revealed!
“Baby Shark,” that wholesome children’s song that’s somehow become an anthem for toddlers, families, marquee celebrities and groups of complete strangers from Indonesia to Indiana. “Baby Shark,” that viral earworm/mom group in-joke/meme/marketing craze circling the globe in innumerable, unlimited permutations.
The YouTube of 2010 may have inspired some important viral moments, but the YouTube of 2019 is a massive all-encompassing entertainment hub. That’s exactly why “Baby Shark” landed on the Billboard Hot 100 next to Imagine Dragons and Cardi B. It’s simple math, really: In 2013, Billboard charts began to factor YouTube views into its equations, in addition to streaming data. There are literally thousands of “Baby Shark” videos on YouTube, primed and ready for searching little fingers to find. A charting breakthrough was only a matter of time.
“As soon as a child is old enough to be on any device, they’re going to be searching,” says Morley. “Toddlers are free searching. They may not know exactly what they’re doing, but they’re pushing buttons all over and sometimes parents are too busy and distracted and disconnected to look over their shoulders. It’s uncharted territory for a lot of parents, and they find it hard to keep up.”
So……….to ruin your day, here it is!